Be clear on bowel cancer

In addition to the campaigning work of the charity Bowel Cancer Information, featured on page 13 of the February 2012 issue of RCN Bulletin, the Department of Health in England is running a new campaign to raise awareness of the early signs and symptoms of bowel cancer and increase early diagnosis.

The Be Clear on Cancer campaign will run for nine weeks from the end of January, and aims to raise awareness that blood in your stools or looser stools can be early signs of the disease. The campaign will encourage people to see their doctor straight away if they are experiencing any of the symptoms.

These vital messages will be communicated via various channels, including TV, radio and print adverts, events and social media. Nursing staff can order or download campaign materials from the Department of Health website.