RCN film scoops international award for inclusion and diversity

Published: 23 November 2009

An educational film commissioned by the Royal College of Nursing (RCN) has won the award for best corporate video at the inaugural Ability Media International (AMI) Awards 2009, which celebrates inclusion and diversity in the creative industries.

The I-Motus produced film was commissioned as part of the RCN's national Dignity: at the heart of everything we do campaign. The film is used to provide nursing teams with practical tips and skills to maintain and promote dignity in the workplace, and was produced in partnership with Help the Aged.

It is a key component of the Delivering Dignified Care practice support pack, and is a valuable tool to enable nursing teams across the UK to share best practice by holding workshops locally.

The awards celebrate the best examples of inclusion and diversity in the creative industries. Other winners included the English National Opera, the Royal Shakespeare Company and BBC journalist Frank Gardner.

Dr Peter Carter, Chief Executive & General Secretary of the Royal College of Nursing said:

"I am delighted to see that the Dignity film has received international recognition for its contribution to inclusion and diversity. The dedication, passion and enthusiasm of all the individuals who worked on the project has resulted in a film which accurately illustrates how people feel when they don't receive dignified care, while providing examples of how nursing staff across the UK are already leading the way in providing the best possible care. The film has been welcomed by our members who feel it is an ideal tool to inform and empower their colleagues to remove the barriers to quality patient care."

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Notes for Editors

The RCN Dignity at The Heart of Everything We Do campaign was sponsored by an unrestricted educational grant from Smith and Nephew Healthcare Ltd. The film was produced by I-Motus LLP, and in partnership with Help the Aged.

For further information, interviews or illustrations please contact the RCN Media Office on 0207 647 3633, press.office@rcn.org.uk or visit http://www.rcn.org.uk/newsevents/media

Royal College of Nursing (RCN) is the voice of nursing across the UK and is the largest professional union of nursing staff in the world. The RCN promotes the interest of nurses and patients on a wide range of issues and helps shape healthcare policy by working closely with the UK Government and other national and international institutions, trade unions, professional bodies and voluntary organisations.