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RCN invites nurses to show ‘Nursing Counts’ through new campaign website

Published: 27 January 2010

Nurses were today (27 January) given the power to add their voice to the debate around the next government’s health policies, as the RCN launched a ground-breaking 2010 general election campaign website.

The interactive website, designed and produced by Blue State Digital, gives both RCN members and non-members the opportunity to be part of the largest online community of nurses in the UK. As a first step, they will be able to add their support to the RCN’s election priorities through signing up to the campaign site.  Nurses will also be able to share election priorities with their friends and be able to tweet their support. The website also puts considerable power in the hands of nurses with new ways of interacting with politicians and the media.

The campaign site is designed to adapt and change as the general election draws near. Nurses will be able to view a constant stream of news and will also be given opportunities to interact by uploading photographs and blogs. The site complements the RCN’s existing twitter and facebook channels.

Dr Peter Carter, Chief Executive & General Secretary of the Royal College of Nursing (RCN), said:

“There have been many examples recently of the influence that online communities can wield. The RCN is now committed to placing power in the hands of nurses on the web. While there are around 1,800 members of the nursing family in each constituency, the online constituency knows no bounds. I encourage all nurses to get involved, be active and join us online to help shape the future health landscape.”

Nurses can use the site from Wednesday 27 January at www.rcn.org.uk/generalelection

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Notes for Editors

1. For further information, interviews or illustrations please contact the RCN Media Office on 0207 647 3633, press.office@rcn.org.uk or visit http://www.rcn.org.uk/newsevents/media

2. Royal College of Nursing (RCN) is the voice of nursing across the UK and is the largest professional union of nursing staff in the world. The RCN promotes the interest of nurses and patients on a wide range of issues and helps shape healthcare policy by working closely with the UK Government and other national and international institutions, trade unions, professional bodies and voluntary organisations.

3. From Wednesday 27 January, www.rcn.org.uk/generalelection will automatically redirect to the new website

4. The RCN’s manifesto outlines ways to protect the nation’s health and improve care by putting quality at the centre of all healthcare provision. Priorities for all political parties include:

• Standing up for staff who speak out – all healthcare organisations should hold a register of staff concerns
• Safer staffing levels –there should be regular staffing reviews to guarantee the highest quality of care
• Give nurses the time to train – All healthcare assistants should be regulated and all healthcare workers should have protected training time
• Protect the nation’s health – There should be a single mandatory code to regulate the drinks industry
• Improve care for those with long term conditions – Every patient with a long-term condition should have guaranteed access to specialist nursing care
• Sustain healthcare investment – Current levels of healthcare spending should be maintained

5. Blue State Digital (BSD) is a leader in online fundraising, advocacy, social networking, and constituency development programs for nonprofit organizations, political candidates and causes, and corporations. www.bluestatedigital.com/