We are undefeatable: Inspiring and supporting people with long-term health conditions to get active

Jan Sinclair 27 Sep 2019

For the first time ever, 15 leading health and social care charities have come together to launch a national campaign and movement to inspire and support people with long-term health conditions to build physical activity into their lives, in a way that their condition allows, and to celebrate every victory big or small.

We are undefeatable

You have hopefully already seen the TV adverts that are inspired by, and feature, the real-life experiences of people with health conditions.

Nurses play a key role in supporting the 1 in 4 people now living with at least one health condition. People with health conditions are twice as likely to be inactive than those without, despite the compelling evidence for the role of physical activity in the prevention and management of long-term conditions (Sport England (2019) Active Lives Survey 2017/2018). 

It’s really important for nurses to mention physical activity as an important part of their everyday clinical practice and Making Every Contact Count is essential to embed into the culture of the way we work, especially with the NHS 10 year plan highlighting the prevention agenda as being an integral part of healthcare practice. We have already published a physical activity toolkit to support nurses to do just that. 

“We are Undefeatable” focuses its attention on those patients we connect regularly with in healthcare providing an ideal opportunity to create positive behaviour changes in relation to improving activity levels and muscle and bone strength to help patients feel happier and healthier.

Want to get involved? Keep an eye out for your activation pack! 

To help you make the most of the national campaign every GP Practice in England have been sent activation packs, which include: 

  • An activation brief providing details about the campaign and links to a range of resources to support conversations with patients. These include the Faculty of Sport and Exercise Medicine’s Moving Medicine resource, the Royal College of GPs Physical Activity and Lifestyle Toolkit and the PHE and Sport England’s E learning for health physical activity modules.
  • 2 A4 posters featuring Jo and Heraldo (Two of our Undefeatables)
  • 100 conversation starters and a dispenser for these
  • Access to a campaign film for use on screens
  • Social media content.

You can also access copies of these through the Public Health England Resource Centre for when you are out and about or if you are based in a different setting. 

You can find out more about local opportunities to get active by contacting your local Active Partnership or Local Authority. Active Partnerships understand the ‘local physical activity for health systems’ and can help you to get the most from the campaign and sign post you to relevant organisations that can help your patients.

To find out more about the campaign, the charities behind it or to become a supporter please visit: We are undefeatable.

Jan Sinclair

Jan Sinclair

RCN Public Health Forum member

Senior Healthcare Public Health Nurse/ PHE Lead Nurse Physical Activity Clinical Champion

NHS Trust lead for patient healthy lifestyle including physical activity which focuses on patient assessment, brief advice and signposting to appropriate services.

PHE role delivers Physical Activity presentation to healthcare professionals and supports nurse champions in England as well as identifying sustainable methods of programme continuation.

Page last updated - 01/03/2020