| New models of care | UK policy and planning is shifting health care towards community and neighbourhood models, online care, and prevention. |
| The impact of technology | AI and other technologies are reshaping health care across public health, diagnosis, treatment and the organisation of healthcare work. |
| Polarising politics | Unstable, polarising national and global politics are creating uncertainty around funding, workforce policy and professional regulation. |
| Economics and workforce | Sustainability of the nursing workforce is made uncertain by global competition, ageing populations, retention challenges, and changing staff expectations. |
| Culture, civility and safety | A rise in bullying, abusive behaviour and racism is making the healthcare workplace increasingly unsafe for nursing staff. |
- Nursing is valued and respected on a par with other health care professions.
- Nursing is a desirable, viable career.
- Real-terms pay and benefits for nursing staff are as high as they have ever been.
- Nursing is recognised as a STEM profession or subject.
- Community nursing and older people’s nursing are recognised as highly-skilled specialties.
- UK nursing is the global gold standard and the envy of the world.
- Nurses have freedom from racism, discrimination, violence and abuse.
- There is zero tolerance of incivility in the workplace.
- All nursing staff have safe and healthy workplaces.
- No nursing staff's practice must be detrimental to their health.
- The nursing family experiences fairness, inclusion and equal opportunity.
- Gender and race pay gaps are eliminated.
- There is a better gender balance across all levels of the profession.
- The UK has a sustainable nursing workforce supported by strong development and increased retention.
- Nursing staff have what they need to practice the profession well.
- Every member of nursing staff has access to the education and development they need.
- Nursing staff recommend the profession to family and friends.
- Nursing is seen as offering a flexible career path for people of different backgrounds.
- Nursing staff are properly represented in decision-making at all levels.
- Nursing staff are assertive in advocating for themselves.
- Nursing staff are strong advocates for the profession.
- Every member of nursing staff has pride in themselves and their profession.
- Everyone receives safe, high-quality, timely care enabled by empowered nursing staff.
- The UK prioritises prevention, wellbeing and healthy ageing.
- There are improved primary care systems and accessibility.
- No patient is cared for in an inappropriate environment.
- Influence
How do we significantly increase the RCN’s political, public and system‑level influence, ensuring nurses have a strong collective voice and leadership presence? - Purpose & focus
What is the RCN’s core purpose and identity — and what work should we prioritise, stop or scale so the organisation is clear, focused and aligned? - Future of nursing
How should the RCN shape the future of healthcare, workforce models and safe adoption of AI, ensuring nurses lead in new care models? - Culture and safety
What role should the RCN play in addressing bullying, discrimination and declining respect for nursing — and are we modelling the culture we expect? - Perception and standing
How do we shift public perceptions so nursing is recognised as a system‑shaping profession, and how do we make the profession attractive while being honest about challenges? - Equity, diversity and inclusion
How do we move from reactive to proactive leadership on EDI and define our identity in a polarised environment? - Workforce sustainability
What is the RCN’s role in securing the training pipeline, immigration supply, retention and long‑term workforce sustainability? - Pay and conditions
Do we need a new approach to pay and conditions campaigns, and how do we balance pay demands with staffing demands and basic workplace improvements? - Unity and cohesion
How do we remain a united UK‑wide organisation that supports the whole nursing family while responding to nation‑specific contexts? - Financial sustainability
What is the right model for long-term financial stability, non‑membership income, service offer and greater transparency?