Whether it’s campaigning for change in pay and working conditions, informing members of the latest clinical guidelines or explaining complex policy and legislation, communications is absolutely fundamental to everything we do at the RCN. Our core aims are to have an engaged, thriving and diverse membership and to be the voice of nursing. To meet these aims, it’s vital that we understand what our members think about how we communicate with them and how we communicate on behalf of the profession.
This is why we’ve launched a new survey to drill down into members’ perceptions of RCN communications. Over the coming weeks, all our members will be asked to take part in either an online or telephone survey, giving you the opportunity to provide feedback and insights to inform our future communications strategy.
Since joining the RCN as a jobshare in the role of Director of Communications in April, we’ve been struck by the sheer breadth of activity the RCN’s Communications team delivers. From working with expert colleagues to produce and publish clinical and policy publications, campaigning and consulting with members on pay and working conditions, creating and sharing content across our digital platforms, raising awareness of the big issues affecting nursing in the media, through to sharing the stories and views of members through our online magazine – plus much more. With so much happening across the health and care sector and with the challenges facing the profession only increasing, it’s more important than ever that we use our resources in the most effective and impactful ways possible.
To ensure we’re delivering maximum value to our members through our communications activity, it’s therefore crucial that we hear from you to understand your views on what’s currently working well and where we need to improve. We want to know what members think and value about our communications channels and the content we share, as well as the actions you take as a result of it. We would also like to hear about the topics you want to hear more on and how the frequency of our communications is working for you, as well as where else you access news and information.
The data we gather through the survey will provide invaluable insights into where we should focus our communications efforts in the future. It will help us to take a step back from the busy day-to-day work of communicating with and on behalf of members, to think about where we can modernise our channels and approaches, how to ensure what we share is as relevant and useful as possible and how we can drive even more positive change for the profession.
As a member-led organisation, all our work is informed by the views and preferences of our diverse membership. This means we regularly ask for you to take the time to share your thoughts and experiences with us through surveys. We hope you are able to contribute your views to this one too. Our aspiration for the future is to always deliver high quality, targeted information and content that makes a difference to our members and drives progress for the profession. By sharing your thoughts and ideas, you can help us make this a reality.
This is why we’ve launched a new survey to drill down into members’ perceptions of RCN communications. Over the coming weeks, all our members will be asked to take part in either an online or telephone survey, giving you the opportunity to provide feedback and insights to inform our future communications strategy.
Since joining the RCN as a jobshare in the role of Director of Communications in April, we’ve been struck by the sheer breadth of activity the RCN’s Communications team delivers. From working with expert colleagues to produce and publish clinical and policy publications, campaigning and consulting with members on pay and working conditions, creating and sharing content across our digital platforms, raising awareness of the big issues affecting nursing in the media, through to sharing the stories and views of members through our online magazine – plus much more. With so much happening across the health and care sector and with the challenges facing the profession only increasing, it’s more important than ever that we use our resources in the most effective and impactful ways possible.
To ensure we’re delivering maximum value to our members through our communications activity, it’s therefore crucial that we hear from you to understand your views on what’s currently working well and where we need to improve. We want to know what members think and value about our communications channels and the content we share, as well as the actions you take as a result of it. We would also like to hear about the topics you want to hear more on and how the frequency of our communications is working for you, as well as where else you access news and information.
The data we gather through the survey will provide invaluable insights into where we should focus our communications efforts in the future. It will help us to take a step back from the busy day-to-day work of communicating with and on behalf of members, to think about where we can modernise our channels and approaches, how to ensure what we share is as relevant and useful as possible and how we can drive even more positive change for the profession.
As a member-led organisation, all our work is informed by the views and preferences of our diverse membership. This means we regularly ask for you to take the time to share your thoughts and experiences with us through surveys. We hope you are able to contribute your views to this one too. Our aspiration for the future is to always deliver high quality, targeted information and content that makes a difference to our members and drives progress for the profession. By sharing your thoughts and ideas, you can help us make this a reality.
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